High Volume and Quality of Customer Feedback
Gather and qualify feedback from customers and sales teams to understand what customers want and create products that
people want to buy.
Using a web based tool to encourage direct feedback from customer facing employees and customers themselves allows
product managers to understand the voice of the market rather than the voice of specific customers. Product Planner then
facilitates an online discussion allowing for further clarification on feedback where required.
Speed and Quality of Decision Making
Compare ideas and make decisions quickly based on data not gut feel.
This quality and quantity of feedback serves as a foundation for decision making. Each idea can be assessed on configurable
prioritisation criteria backed up by market data already gathered. This allows product managers and their exec team to have a
common framework for comparing ideas and therefore prioritise one idea over another.
The framework for prioritisation also means the decision making process is much quicker with everyone knowing what
information is required for a decision to be made. This avoids the endless cycles of product managers presenting
recommendations only to be told to find out more information before a decision is made or even worse - making a decision
based on gut feel.
The waste of money associated with developing a feature or product that is not valued by a market is frustrating at best and
can be disastrous when the cost of a lost opportunity is also considered.
Get More Done
Break down product and idea information into snippets to allow for information reuse and the quick assembly of documents
without the headache of finding information and then copying, pasting and formatting it.
With a central place to store product, release and idea information, Product Planner can save Product Managers huge
amounts of time usually wasted by just searching for information that already exists.
Product Planner breaks down product, release and idea information into reusable chunks of information in Microsoft Word
format called snippets. These can then be assembled in any combination to produce documents (eg standard documents
such as a MRD or bespoke) that can be used to communicate to a wider audience.
This snippet approach means that a product manager only has a single version of any piece of information, which allows for
the reuse of snippets in many different documents. This in turn lowers the overhead of document maintenance and ensures
consistency across a number of different documents.
Snippets are created and edited using Microsoft Word, which allows you to use the tools you are familiar with. Corporate
styles can then be applied to any document generated meaning even more time is saved by avoiding the manual assembly
and formatting of documents. |
